Course Description
Our Digital Marketing Course is designed to teach practical skills required to promote businesses online. Students learn how to use various digital platforms like search engines, social media, and websites to reach the right audience. The course focuses on real-world strategies, helping learners build strong online presence, generate leads, and grow their careers in the digital field.
Key Concepts Covered Include:
- Introduction to digital marketing
- Social media marketing
- Search engine optimization (SEO)
- Google Ads & online advertising
- Content marketing
- Email marketing
- Website basics Analytics and performance tracking
Digital Marketing Course Syllabus
Module 1: Introduction to Digital Marketing
- Basics of digital marketing
- Importance of online presence
- Overview of platforms
Module 2: Social Media Marketing
- Facebook & Instagram marketing
- Content creation
- Audience targeting
Module 3: SEO (Search Engine Optimization)
- Keyword research
- On-page and off-page SEO
- Website ranking basics
Module 4: Paid Advertising
- Google Ads basics
- Campaign setup
- Ad performance tracking
Module 5: Content & Email Marketing
- Content strategy
- Email campaigns
- Lead generation
Module 6: Analytics & Projects
- Website analytics basics
- Performance tracking
- Live projects & practice
